Leevers Locavore is a family-owned natural grocery store in Northside Denver. They bring together the best local, natural, and organic food and beverages. Creating a welcoming neighborhood environment where guests can hang out, with local coffee and beer on tap. All shopping carts have cupholders in them, so you can sip beer while you shop. The core logotype, color palette, and typography was created by Good Apples. Jason Wedekind and I expanded it into a full identity and brand system, with illustrations, custom art, signage, and packaging. 

Store photographs belong to Alden Bonecutter.

Michelle Merlin, Identity System Design, Illustration, Signage, Interior Touchpoints, Packaging Design
Jason Wedekind, Creative Direction
Good Apples, Initial Logo Lockup
Chris Franklin, General Manager