Leevers Locavore is a new family-owned natural grocery store in Northside Denver. They specialize in bringing together the best local, natural, and organic food and beverages. They’ve built a welcoming neighborhood environment where guests can hang out, with local coffee and beer on tap. All the shopping carts have cupholders in them, encouraging you to sip a beer while you shop. The logo, color palette, and typography was designed by Good Apples. Jason Wedekind and I expanded the identity, brand system, and planned and produced key interior touchpoints.

Store photographs belong to Alden Bonecutter.

Michelle Merlin, Identity System Design, Illustration, Signage, Interior Touchpoints, Packaging Design
Jason Wedekind, Creative Direction
Good Apples, Initial Logo Lockup
Chris Franklin, General Manager