Double Dealer is a subterranean cocktail bar, hidden beneath New Orleans’ historic Orpheum Theater. The interiors are filled with theatrical misdirection and cinematic delights that unfold as guests move throughout the space. Being one of the rare underground establishments in New Orleans, we created a visual identity that plays heavily in themes of mythology, mystery, and surprise.
For this project, I created the custom Art Nouveau-inspired lettering for the logotype, built out the brand system, illustrated the mysterious two-headed figures that appear throughout the night, designed the magazine-style menus, animated coasters, and cryptic copy-writing. Designed at The Made Shop.
For this project, I created the custom Art Nouveau-inspired lettering for the logotype, built out the brand system, illustrated the mysterious two-headed figures that appear throughout the night, designed the magazine-style menus, animated coasters, and cryptic copy-writing. Designed at The Made Shop.
This project won the Visual Identity Award at the 2021 Restaurant & Bar Design Awards
Michelle Merlin, Design, Illustration, Lettering, Print Design, Interior Touchpoints, Copywriting, Mythology Weaving
Kyle Hunninghake, Print Design
Adam Blake, Creative Direction, Illustration
Marke Johnson, Creative Direction, Signage
Kim Johnson, Production Management
Farouki Farouki, Interior Design
Michelle Merlin, Design, Illustration, Lettering, Print Design, Interior Touchpoints, Copywriting, Mythology Weaving
Kyle Hunninghake, Print Design
Adam Blake, Creative Direction, Illustration
Marke Johnson, Creative Direction, Signage
Kim Johnson, Production Management
Farouki Farouki, Interior Design
