Crossover is a collaborative, virtual art and music performance organization between sister cities, Atlanta and Denver. I created a bold brand system with a primary palette. Every virtual event between Denver and Atlanta is distinct, so I added a flexible secondary palette that morphs to match the tone of each unique transmission.

Big thank you to the Denver Theatre District for partnering with me on this special project.

Michelle Merlin, Brand System, Short-form copywriting, Merch Design